Google Suggested Keyword Mapping for Designer, Developer, SEO

If you’re planning or managing search engine optimization (SEO) then you’re going to have a list of target keywords. Each target keyword needs to be 'mapped' to its own page on your site. Mark Nunney shows you how to use keyword mapping to display a wealth of information to help you plan, monitor and report on your SEO.

Google's search engine results list pages and not websites.

And your site's pages have more chance of getting high listings for your target keywords if they each focus their SEO on one primary keyword.

So you must map each of your target keywords to a page on your site.

You need to decide which page should be used for which target keyword.

The image below illustrates a simplified example of target keywords being mapped to different types of pages on a site:

The pages might already exist or they might be new pages that need to be created.

And of course you need to keep a record of that, a list of your target keywords and their target page's URLs.

On that record, why not add some useful information for each keyword, such as:

•  How many visits they brought in the last month and year
•  Conversion rates for your site's wanted responses
•  Your site’s rank on Google’s search engine results page (SERP)
•  Google’s estimate of the number of searches made on search engines


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