Your website is the hub of your business online, there is the virtual representation of your company whether your company exists physically or not. When you do business online, people can not see you physically like how they could if they were dealing with a business offline. Why do people judge you by your cover. This is a good design comes in.
Imagine, if you use a company offline. Would you let the vendor can be dressed in shabby or casual clothes when they are dealing with customers? Making use of its staff in a professional, you tell your customers that you care about quality. This works simply because first impressions matter.
Similarly, if the same with your website. If your site is set up poorly and looks like a 5 minute "quick fix", you are literally shouting to your visitors that you are not professional and you do not care quality.
Conversely, if you are totally professional looking website layout, you give visitors the impression that you have given meticulous attention to every detail and you care about professionalism. We are organized, focused and very serious.
On the other hand, you should also have anything related to your company well designed. From business cards to promotional brochures heads, all subjects shortly. That's because as you grow your business, these items become the face of your business. Again, think "sold poorly dressed" analog comparison, and you have my point of view.
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